10 Best Unicorn Toys 2024


Beautiful and mythical, unicorns add a little spark to your child’s imagination, allowing their creativity to run wild. With so many unicorn toy options available online, kids now get to have their very own piece of mythical fascination. From books to doll sets to accessories, any toy is enhanced with a bit of unicorn sparkle.

Which toys are the best unicorn toys? We’ve done our research and put together a guide recommending the top 10 best unicorn toys the market has to offer. You don’t need a special occasion to bring a little iridescent joy to a child’s day.

Choosing the Perfect Unicorn Toy

Unicorn toys may not look like much in terms of learning outcomes and development at first glance, but they are actually great for developing creative thinking skills and building social skills and imaginative ability through play. Adults and kids alike can be delighted and entertained by unicorn toys as they are so versatile, creating quality bonding time between parent and child. Here are some key factors to consider when selecting a unicorn toy.

Recommended Age

As with all toys, unicorn toys are usually designed to suit a specific age range. This is usually indicated using manufacturer guidelines. Young children will be happier playing with simple, straightforward toys, while older children will enjoy more detail and interaction in toys that require more advanced physical and mental skills.

Selecting a toy that is too simple for your child will leave them bored, while a toy that is too advanced will be frustrating.


Selecting age-appropriate toys is one thing – you should also pay attention to a toy’s design, including any small parts that may come off and become a choking hazard. Toys for younger children should not have any sharp edges, moving parts, or small, pointy parts that could hurt a child’s delicate skin.

Toys should be made from materials that comply with international toy safety standards, meaning that they are non-toxic and will not cause harm to your child. If you are getting toys for young children, selecting toys that are easy to clean and dishwasher safe will be handy for keeping toys free from contaminants like dirt and mold.


Kids will put toys through the wringer as a natural part of toy ownership. As you shop, consider looking for toys that are designed to be durable and made from high-quality materials that won’t break easily while your child learns and plays. Product reviews on shopping sites usually provide some clues as to whether a toy can withstand rough play from excited kids.

You’ll also want to select toys with designs that appeal to your child – it’s natural for children to gravitate towards toys that they are interested in, with designs and features that they like. If the toy is not attractive, no amount of cajoling will entice your child to play with it. At the same time, kids will not let go of toys that they genuinely enjoy. With the variety of unicorn toys on the market, it’s almost guaranteed that there will be something that suits your kiddo.

So without further ado, let’s look at our top picks for unicorn toys.

Top 10 Best Unicorn Toys 2024

1. Tara Toys My Little Pony Necklace Activity Set

For Ages 3-10
Why it made the list We like that this craft activity kit is both cute and functional, letting kids exercise their creativity while having fun - each necklace can be worn after they’re completed, so kids get to show off.

Quick Facts:

  • Type: Craft kit
  • Batteries Required: No

Kids with a crafty side will love the Tara Toys My Little Pony Necklace Activity Set. With colorful beads, silicone necklaces, and fun character charms, this set can make up to five necklaces for kiddos to strut out in style. With 40 years of experience, Tara Toys takes toy-making seriously – they are known for making toys linked to Disney and Hasbro as well.

All of the parts store neatly into the sturdy plastic carry case included, so this activity set can be brought around and tidied away. We think they’re great for slumber parties, where small groups of children can hang out together and make little masterpieces as a bonding activity.

To make the necklace, add beads to the rubber necklace section and then finish off with a rubber charm – we like that creating these necklaces is easy for little hands, so younger kids don’t get left out of the fun. These necklaces can be undone, again and again, making mixing and matching cool designs to make new looks easy as pie.

The Tara Toys My Little Pony Necklace Activity Set contains small parts that can be a choking hazard, so younger children should be supervised by a parent while playing with the beads. Because the necklaces can be undone easily, parents should pay attention to make sure that the beads don’t scatter everywhere where they can be eaten by a young child or a pet.

Some kids may want an actual unicorn to play with instead of a craft activity set – for little ones who want their own real-life, mythical creature, the ZURU 5 Surprise Unicorn Squad Collectible Capsule gives them not one, but two unicorn friends to dress up and play with.

2. Unstable Unicorns Card Game

For Ages 14+
Why it made the list We think this strategic card game is great because it can be played by groups of people for some wholesome party unicorn fun! Expansion packs can be bought to add to the unicorn shenanigans.

Quick Facts:

  • Type: Card game
  • Batteries Required: No

First found on Kickstarter as one of their top 100 most backed projects of all time, Unstable Unicorns has sold more than a million copies all over the world. It has won the 2019 People’s Choice Award for Toy of the Year, making it a tried and true crowd-pleaser of a toy. Best for groups of 2 to 8 players aged 14 years old and above, this game is a great gift for kids who love both card games and unicorns.

This card game contains 135 cards and a rule book contained in a box with a magnetic closure, so no cards go missing before and after play. If you find that you’re craving more unicorn fun, Unstable Unicorns has expansion packs that can be added to the mix.

We like that it doesn’t take too long to play, clocking in at about 30 to 45 minutes each round. This means that multiple rounds can be played in one sitting, and one round isn’t too tedious to play through. The goal of this game is to be the first person to collect seven unicorns in your Stable – once someone has achieved this goal, the round is over and the deck is shuffled to start a new round.

This toy is plenty of fun, but it may be too complicated for younger children. For tinier tots aged 3 years old and above, the Ontel Star Belly Dream Lites stuffed toy unicorn is a great plushie friend to have around at bedtime.

3. Ontel Star Belly Dream Lites

For Ages 3+
Why it made the list We love that little ones can bring this plush toy to bed for some friendly unicorn cuddles - this stuffed toy doubles as a nightlight to help comfort kids who are afraid of the dark.

Quick Facts:

  • Type: Stuffed toy
  • Batteries Required: 3 AAA batteries (not included)

The Ontel Star Belly Dream Lites stuffed animal is soft and cuddly, with soothing colors and plush fur that is a pleasure to touch. Kids aged 3 years old and above will love this toy and the hugs and snuggles it gives, bringing a little color and fun to help them look forward to bedtime.

This toy’s glowing nightlight belly can be pressed to change the light to six different colors, so your little one doesn’t have to sleep all alone in the dark. The light on its belly creates fun shapes and stars that appear on the walls and the ceiling – tiny tots can sleep soundly knowing that this friendly plush is protecting them from the monsters under their bed.

The Ontel Star Belly Dream Lites plush unicorn has a 2-speed mobile motion mechanism that helps rotate the star lights, so the stars and shapes projected move gently to help lull your child into dreamland. After 20 minutes, the auto shut-off timer kicks in, turning off the lights so it doesn’t disturb your little one’s precious sleep – this also helps preserve the toy’s battery life.

We love that this toy is easy to carry around, making it great for home, traveling, and sleepovers. It can sit up or lay down, so its calming presence can soothe your child during bedtime while also being a fun part of playtime during the day.

This plush unicorn toy is great for little ones who are still in preschool! As children get older, they look to expand their horizons with more interactive toys – consider the Barbie Dreamtopia Brush ‘n Sparkle Unicorn for a little extra unicorn magic.

4. USA Toyz Unicorn Pop Up Tent

For Ages 3+
Why it made the list We like that this versatile pop-up tent lets kiddos of all ages fully immerse themselves in the fantastical world of unicorns - it’s especially friendly to little ones who might not be ready for interactive toys.

Quick Facts:

  • Type: Play accessory
  • Batteries Required: No

The USA Toyz Unicorn Pop Up Tent comes with a unicorn headband and a tent bag for storage so little ones can fully immerse themselves in the unicorn experience while parents can put the tent away when playtime is over. We love that it assembles easily – all you have to do is unfold the tent, insert the foldable tent poles, and secure together using the ties sewn onto the tent.

This play tent is made from water-resistant polyester fabric, making cleaning it a breeze. To clean this tent, all you need is a damp cloth, some mild soap, and some water. The tent poles are durable and the tent itself is spacious, fitting up to three kids at a time and standing up to any rambunctious horsing around. The tent stays cool, and parents can monitor the children inside with its wide tie-back door and mesh windows.

We love that the USA Toyz Unicorn Pop Up Tent is versatile! It can be set up in bedrooms, playrooms, and outdoor spaces for any kind of purpose. It’s great for reading, toy storage, playing pretend, play dates, and just about any use you can think of. Kids can kick back and relax in their little unicorn wonderland tent—a little fantasy never hurts anyone.

If your kiddo likes more crafty stuff, the My Little Pony Necklace Activity Set from Tara Toys lets kids have a hands-on craft experience that they can share with friends. The USA Toyz Unicorn Pop Up Tent is great for little ones, while the necklace activity set is better suited for older children who have more fine motor skills and coordination to fiddle with small pieces and put them together.

5. Schleich Bayala Glitter Rainbow Unicorn Mare

For Ages 5-12
Why it made the list We love that this toy is crafted with love and attention to detail, bringing myth to hyper-realistic life, making it great for gifting to the most ardent of horse aficionados!

Quick Facts:

  • Type: Model toy
  • Batteries Required: No

Created by Schleich, a German toy company with nearly a century of experience, the Glitter Rainbow Unicorn Mare model toy is beautifully detailed and crafted with love. With its precise and authentic detail, this toy is manufactured with high quality and safety standards in mind.

This model toy is part of the Bayala collection of figurines and playsets from Schleich – it can stand alone, or it can fit in with other accompanying toys from the collection. Every toy is designed with care and expert-approved, creating play scenarios where kids can have fun and learn at the same time.

We like that this toy promotes open-ended play and imagination – the high-quality, immersive play experience really helps kids visualize the fantastic, magical world that unicorns come from. We especially love that Schleich toys are rigorously tested, examined, and then hand-painted with love and attention paid to every fold of skin and every strand of hair.

Schleich toys are created using only non-harmful raw materials that are subject to regular checks and approval from independent laboratories. Each product purchased meets all valid national and international toy safety requirements.

While this toy is great for kids who love model toys and role-playing, some kids may prefer a more hands-on approach with a final product as a payoff – in this case, the It’s So Me Paint Your Own Unicorns craft activity set is great for creative little minds who want to try their hand at painting.

6. Barbie Dreamtopia Brush 'n Sparkle Unicorn

For Ages 3-7
Why it made the list This interactive toy levels up playtime with the fantastical, magical world of unicorns - fairy tales are so much better with a little extra imagination. We love that it reacts to you when you pet it!

Quick Facts:

  • Type: Interactive toy
  • Batteries Required: 3 AAA batteries (not included)

Any Barbie toy is a guaranteed crowd-pleaser – the Barbie Dreamtopia Brush n’ Sparkle Unicorn is no exception. We love that kids can use this toy to role play, with additional sound effects and light effects that add to the magic and delight of storytime. Barbie enthusiasts will love that this toy fits right into the Barbie Dreamtopia universe imagined by Barbie’s younger sister, Chelsea.

With an iridescent white body, a lovely pink mane and tail, and blue hooves, this unicorn doll’s fun factor is dialed up to the max with four different lights and sounds that add magic to playtime. Kids can brush its mane with the included brush, or they can press the button on the unicorn to activate the sound effects and lights coming from the stars on its body.

All Barbie toys are tested to meet the highest international safety and compliance standards. Mattel operates eight state-of-the-art accredited laboratories that function to evaluate their toys for safety, quality, and durability. They also have a Medical and Scientific Safety Council – parents can rest assured their little ones are having fun playing with toys made with the utmost safety in mind.

For older kids who aren’t so much into dolls, the Unstable Unicorns card game is a wildly entertaining party game that’s sure to provide hours and hours of fun for small groups of friends. Kids who have outgrown Barbie but who still love unicorns will enjoy learning how to play and win the award-winning strategy card game that is Unstable Unicorns.

7. It’s So Me Paint Your Own Unicorns

For Ages 6+
Why it made the list We love that this craft activity kit lets kids express themselves through unicorn-themed art - once completed, they can be displayed or even played with.

Quick Facts:

  • Type: Craft kit
  • Batteries Required: No

Coming from It’s So Me!, this Paint Your Own Unicorn craft activity kit is great for kids to exercise their creative muscles by painting and decorating plaster unicorn models. When the unicorns have been painted to satisfaction, they can be displayed indoors as an art piece for showing off your kid’s creativity.

This craft activity kit comes with two plaster embossed unicorns, a 6-color acrylic paint strip, a 5-color metallic paint strip, glitter, three paintbrushes, acrylic gemstones, sequins, and a sticker sheet so kiddo can go ham designing their ideal unicorn. It also comes with instructions that are easy to follow, for kids who need a little more guidance.

We think it’s great that kids get to explore their creative side with the It’s So Me Paint Your Own Unicorns craft activity set – children get to have plenty of fun creating their own designs and color patterns to personalize the figurines. That being said, younger children under 12 should use this toy while supervised as the craft materials can be harmful when ingested.

Take note that this toy is made of plaster, so the horns and legs may break off if not handled carefully. If that happens, parents should be careful to collect any broken pieces to prevent any harm to pets and young children.

For young kids who aren’t ready for something so involved, the USA Toyz Unicorn Pop Up Tent is a great starting point for little unicorn enthusiasts! We love that little ones get to join in on the unicorn fun with a well-crafted, sturdy unicorn-themed play space – no one should be left out when it comes to playtime.

8. Little Live Pets Sparkles My Dancing Interactive Unicorn

For Ages 5-15
Why it made the list We love this interactive unicorn toy because it’s like having a unicorn of your own! Not only does it dance, but it also reacts to grooming and pets, bringing fantasy and playtime together.

Quick Facts:

  • Type: Interactive toy
  • Batteries Required: 1 LR44 battery (included)

The Little Live Pets Sparkles My Dancing Interactive Unicorn isn’t just a doll – it comes to life and dances to its own music when kids press the little button on its side. When petted or brushed, its horn and body light up with fun colors and it nuzzles into your touch.

Kids will love that this interactive toy comes with sound effects and accessories, providing the full unicorn experience for children who want a little extra magic in their lives. Sparkles the unicorn comes with a little cupcake and a brush that you can use for brushing. It reacts with eating sounds and its horn lights up green when it’s fed the cupcake!

As a part of Moose Toys, Little Live Pets toys are triple checked to meet international toy standards – they are tested to comply with industrial requirements for lead, phthalates, heavy metals, and other forms of contamination. Moose Toys also has a Quality Compliance team that reviews toys at every stage of production for safety, so parents can rest assured that their precious little ones are taken care of as they have fun.

If dolls aren’t your little girl’s thing, the Rainbow Unicorn Tin Tea Set from Jewelkeeper is a beautifully crafted tea set for children who love fancy tea parties. Not only is it functional and easy to keep clean and store, but it’s also pretty enough to have as decoration, making your kiddo’s cool unicorn merch the envy of many.

9. Jewelkeeper Rainbow Unicorn Tin Tea Set

For Ages 3+
Why it made the list We like tea sets, and unicorns just boost their fun factor. This fancy unicorn tea set serves four and packs away neatly into a cute carrying case so your child can feast anywhere, any time.

Quick Facts:

  • Type: Play accessory
  • Batteries Required: No

Anyone up for a tea party? The Jewelkeeper Rainbow Unicorn Tin Tea Set is super cute, bringing both tea parties and the fantastical world of unicorns together in one nifty package. With this fancy little tea set, little ones will have a blast pretending to sip tea with their toys and with each other.

This tea set comes in a laminated light-weight cardboard carrying case, with a metal handle for extra durability – all the tea set pieces fit inside so they can be safely stored, organized, and transported to the next whirlwind unicorn adventure. This unicorn tea set serves up to four, with four cups, four saucers, four plates, a serving tray, and a teapot with a lid.

Every beautiful piece in this tea set is decorated with mythical unicorns, beautiful castles, and magical rainbows. They are 100% BPA-free and lead-free, having undergone strict testing to make sure they are safe for use. All of the pieces are easy to clean with a damp cloth. Once cleaned, they can be air-dried after use.

We love how this tea set is both beautiful and versatile – kids can play with the tea set both indoors and outdoors as a way to use their imagination, improving their creativity and social skills in the process. The tea set is eye-catching enough to use as room decor, and if little ones have the tea set out most of the time, the case can even be used as toy storage.

A great alternative for kids who prefer model toys to tea sets is the Schleich Bayala Glitter Rainbow Unicorn Mare. Crafted with hyper-realistic detail by a toy company with decades of experience in toy making, this model toy gives kids an amazing piece of the fantastical universe of unicorns they can hold in their little hands.

10. ZURU 5 Surprise Unicorn Squad Collectible Capsule

For Ages 3+
Why it made the list These collectible capsule toys bring some mystery to the magic - little unicorn lovers get cool accessories and stickers to dress their unicorns up in style.

Quick Facts:

  • Type: Interactive toy
  • Batteries Required: No

We think that the ZURU 5 Surprise Unicorn Squad Collectible Capsule is super cool! This collectible range has up to 13 different unicorn squad members, including a rare platinum unicorn named Stella. As this toy gets you two Unicorn Squad capsules at a go, your resident unicorn lover will be able to collect all 13 of them in no time at all.

Each Unicorn Squad capsule can be unwrapped and peeled to reveal the unicorn surprise inside – every member of the glittery Unicorn Squad comes with accessories, glitter stickers, and a Unicorn Poop compound that is fun to stretch and play with. The accessories can be worn by all members of the Unicorn Squad, so they can be swapped out for maximum dressing-up fun.

These dolls also come with a comb that can be used to brush out their manes, and they can be posed using their movable legs. If your kiddo has friends with the same toy, even better – they’ll have plenty of fun trading accessories and posing their Unicorn Squad together as a group.

Zuru Toys takes safety seriously – all of their products are carefully tested and inspected to ensure compliance with international safety standards. Parents with children on the younger side should be careful with the accessories that come with this toy as they can be choking hazards.

For children who want a little extra in their unicorn toys, the Sparkles My Dancing Interactive Unicorn toy from Little Live Pets is great as it responds to stimuli! It has all of the goodies from the ZURU 5 Surprise Unicorn Squad Collectible Capsule like a brush and accessories, but the bonus is that Sparkles the unicorn reacts when you brush or pet it.

Let’s Ride

We love unicorn toys because they encourage creative role-play and introduce children to whimsical, fantastical make-believe. Toys that inspire open-ended play help kids with their social skills and empathy – unicorn toys, in general, are wonderful additions to a child’s toy box regardless of age range. We hope our list has the perfect unicorn to make your little one’s fantasy a reality.